It's the old sales test: sell me this pen. The beginner will start with colour, the quality of the pen and perhaps the price. The pro knows that every two cents pen can be transformed into a must-have, priceless pen. The trick, attach a story to it which creates an emotional bond between a potential buyer and the product. The video snippet of 'Mad Men: The Carousel scene', is a perpect example.
It's the old sales test: sell me this pen. The beginner will start with colour, the quality of the pen and perhaps the price. The pro knows that every two cents pen can be transformed into a must-have, priceless pen. The trick, attach a story to it which creates an emotional bond between a potential buyer and the product. The video snippet of 'Mad Men: The Carousel scene', is a perpect example.
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