Een paar van Philip Kotler's Marketingcitaten om te onthouden

In de informatietechnologie is het gemakkelijk te verzanden in de bits, bytes en de tech-hypes van het moment. Het is daarom altijd goed een paar wijze citaten van marketing-goeroe Philip Kotler op zak te hebben. Hier is mijn rijtje.   



“Who should ultimately design the product?  The customer, of course.”

“Within five years, if you’re in the same business you are in now, you’re going to be out of business.”

“The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.”


“There is no such thing as a commodity.  It is simply a product waiting to be differentiated.”

“If you can differentiate a dead chicken, you can differentiate anything.”

“The aim of selling is to satisfy a customer need; the aim of marketing is to figure out his need.”

“The aim of marketing is to reduce the need for selling.”

Zie al zijn quotes op http://www.pkotler.org/kotlers-quotes