It’s Showtime!

Een interessant artikel (2005) over toepassing van CRM bij End Records, een label dat zich richt op heavy metal. 

Entertainment companies are putting the spotlight on targeted customer strategies to improve service, build loyalty, and grow wallet share.

Just because people love a certain kind of music or enjoy seeing a Broadway show or can't wait to place their next bet doesn't mean they're guaranteed to come back to your venue. That's why entertainment companies are now using the same approach to integrating databases and applications, automating systems to smooth the self-service process, and employing strategies to strengthen customer loyalty as are organizations in such industries as banking, telecommunications, technology, and government.

In fact, industry consultants are acknowledging CRM's potential growth within the entertainment industry. David Wolf, a partner responsible for the global entertainment practice at CRM consultancy Accenture, is seeing an uptick in companies' efforts to build their knowledge of customers to then create more effective marketing campaigns. "As digital technologies emerge we're noticing more and more solutions that can go directly to a consumer," Wolf says. "Having capabilities that can do good customer segmentation and drive down into more targeted marketing, and targeted offerings into that consumer population, are capabilities that the entertainment companies are actively looking into."

 (bron: Destination CRM )

Gebruikte technologie: NetSuite